November 4, 2022 – Tel Aviv, Israel
Web 3.0 soccer game MonkeyLeague is thrilled to announce AS Roma’s Paulo Dybala as its new brand ambassador. The revelation comes shortly after the Solana-based title partnered with reigning Italian champions AC Milan.
As MonkeyLeague’s new brand ambassador, Paulo will spearhead various forthcoming co-marketing and promotional events. The star striker will also playtest the game itself ahead of its much-anticipated release, and his likeness will be featured among the title’s official licensed NFTs.
MonkeyLeague’s new brand ambassador has previously been named Serie A’s most valuable player and has won the top Italian league five times and the Coppa Italia four times.
Nicknamed ‘La Joya’ – or ‘the jewel,’ in his native Spanish – Paulo is a serious treasure for both club and country. The 28-year-old Argentine forward has scored 160 goals so far on his career.
About his new role as MonkeyLeague partner, Paulo said,
“With a deep appreciation of gaming, esports and champion teams, I am excited to partner with MonkeyLeague, a leader in Web 3.0 esports gaming. Together, we will bring MonkeyLeague and Web 3.0 esports to the masses.”
Oren Langberg, head of marketing and partnerships at MonkeyLeague, said,
“Our mission at MonkeyLeague is to bring Web 3.0 gaming to the masses. This will be done in large part through high-quality, super-fun Web 3.0 gaming experiences and strategic partnerships.
“Our partnership with AC Milan, and now with an absolute legend, Paulo Dybala, are exactly that. Paulo’s drive for excellence, his dedication and champion attitude made him a perfect match as our brand ambassador to bring MonkeyLeague to the world.”
Bringing Paulo onto the MonkeyLeague squad comes only weeks after the Web 3.0 soccer game announced its first major professional football partnership – current Italian Serie A champions AC Milan. Like Paulo, AC Milan will playtest the game, be design partners for game assets, sponsor esports tournaments and participate in co-marketing events.
On October 6, 2022, MonkeyLeague kicked off its historic partnership by auctioning 16 limited edition MonkeyPlayer NFTs that pay homage to AC Milan’s celebrated ’93/’94 and ’95/’96 teams. The lot sold on the Solana NFT marketplace Magic Eden, with the highest one purchased for 179 SOL – or around $6,086 as per SOL price on October 6.
MonkeyLeague and Paulo will team up on upcoming NFT drops for game assets like limited edition MonkeyAthletes and Stadiums. In addition, Paulo will headline one of MonkeyLeague’s upcoming breeding seasons – a feature that allows Monkey NFT holders to breed them together to create new MonkeyAthlete NFTs for the game franchise.
During the Paulo Dybala season, Dybala traits will randomly come out of newly minted Monkeys. MonkeyLeague and Paulo will also work closely on promoting the releases of the game, set to start by the end of 2022.
MonkeyLeague is a Web 3.0 strategy soccer game deployed on the Solana network with scheduled releases of initial game versions set to start in Q4 2022.
Build your dream team of MonkeyAthlete NFTs that fill the field positions, compete against real players and climb the ranks.
Earn the main in-game currency MBS for achievement-based rewards, and climb the leagues to earn more. For more details, visit the website, and join their combined social community of over 300,000.
Oren Langberg, head of marketing and partnerships at MonkeyLeague
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