Nukkleus, which works on acquiring and scaling high-potential blockchain, digital and multi-asset businesses for retail and institutional markets, has debuted its new website and brand, which will put the firm’s subsidiary brands under the same suite of assets, a press release said.
This comes as the company has proposed to combine with Brilliant Acquisition Corp., a special purpose acquisition company (SPAC).
The company’s goal is to develop blockchain technology to use in cross-border payments and digital assets.
The brand refresh will show Nukkleus’s latest offerings and its ambition to bring together various payment solutions and build on its background in foreign exchange software.
“We are delighted to have started a new chapter in the Nukkleus journey by relaunching the business as a blockchain technology group with a focus on global cross-border payments and digital asset custody,” said Jamie Khurshid, Nukkleus COO.
PYMNTS wrote that consumers have been asking for more ways to use crypto, with BitPay CEO Stephen Pair saying recently that they’re seeing “a huge amount” of interest among merchants, who have been going to payment processors to ask them to support crypto.
“The more places that you can spend crypto, the more reasons people have to spend crypto,” he said.
The report said the merchants have found that a quarter of customers prefer to shop with merchants that take crypto payments, according to the April PYMNTS’ U.S. Crypto Consumer study.
And beyond that, the number of consumers wanting crypto is growing at the same proportion as crypto ownership, with 23% of respondents saying they own or have owned digital coins within the past year.
“I think it’s organic growth,” Pair said. “You know people that are getting exposure to it, telling their friends about the family about it. And you’re just seeing more and more people ready to experiment and try something new. It’s a tremendous amount of growth.”