Indomie and Tencent’s PUBG Mobile are launching Indomie-themed activities and items in the mobile game as part of their collaboration announced last October. Players can get Indomie-themed items such as outfit sets, backpacks, avatar frames, and graffiti spray in the game. A special barcode will also be available for players to exchange Indomie products at supermarkets.
At the same time, a two-metre-high airdrop replica in the tourist area of Kota Tua, Jakarta was also available for show to fans on 17 November. Indomie’s marketing manager Vemri Veradi Junaidi said the collaboration is one of the series of events for the brand’s 50th anniversary to strengthen its engagement with the community, especially gaming.
Indomie hopes to continue inspiring creativity among the younger generation. “We present this Winner Winner Dinner collaboration as a form of Indomie’s appreciation to the people who have accompanied it for 50 years,” Junaidi added.
At the same time, PUBG Mobile Indonesia country manager, Elvarica Noviyanti said Indomie as Indonesia’s biggest instant noodle brand is deeply embedded in the daily lives of Indonesian people. “We hope that the excitement of the collaboration, in this case, the launch of exclusive in-game items as well as a two-metre-high airdrop replica in Kota Tua, can be enjoyed by PUBG MOBILE and Indomie fans throughout Indonesia,” Noviyanti added.
Separately, Indomie recently retained its ranking as Indonesia’s best brand with a score of 66.8, according to YouGov’s 2022 Global Best Brand Rankings. Last year, the brand scored 65.5 on YouGov’s Best Brands Rankings 2021 and also topped the charts.
The brand is no doubt one that is loved by consumers. A separate study by Brand Finance listed Indomie as one of the top 10 strongest Indonesian brands, scoring it 84.8 out of 100. The instant noodle brand was also the most talked about in Indonesia in 2020. Additionally, Kantar’s Brand Footprint study listed Indomie as the top FMCG brand in Indonesia for 2019 and 2020.
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