Singapore, 24 January 2023: BULLZ, the leading platform for web3 content creators and influencers, has announced a partnership with web3 marketing agency, MetaWise. The marketing partnership will provide MetaWise with the MarTech tooling to connect clients with the wide-reaching (30m+) web3 influencers on the BULLZ platform to scale brand awareness through professional and cost-effective content creation. Clients of MetaWise include: TryHards, KLON, MetaFighter, VOID, DeFi city, KrypC, SafeGram, GoldeFy, Vulture Peak, GameStarter, Ferrum Network, NBX Berlin, MetaCloud, and many more.
MetaWise will be using the recently launched Agent feature on BULLZ to refer and onboard its own creative network onto the BULLZ app. The BULLZ app, which is now available on both mobile and desktop, takes the pressure of growing communities from the ground up away from web3 projects. BULLZ does this by enabling projects to instead tap into existing creator communities and simplify the content creation process through user-generated short-form video content – the breakout social media format of 2023 for brand marketing strategies.
Web3 marketing agency MetaWise, which helps NFT Game, DeFi, Launchpad and Metaverse projects find their own voice and build a lasting presence in their niches, will be able to use a range of BULLZ MarTech tools, including the BULLZ Campaign Manager and BULLZ Challenge Launchpad, to manage client campaigns and gain creative insight into what trends and how creators carve brand narratives.
MetaWise will help its clients plan and develop campaigns to launch onto the BULLZ app using the BULLZ Campaign Manager. Creators can then discover the projects, see the details and decide whether to support them by creating a video in order to earn rewards. Here the creator’s task could be helping with user acquisition by creating videos about the onboarding experience, spreading education to non-crypto natives, or generally raising public awareness. All creator rewards are powered by the WOM Protocol integration.
For further distribution and rewards, creators can also share their videos with their wider social communities on platforms including Twitter, Instagram, TikTok and YouTube. Projects that have already successfully launched creator campaigns include: ROCKI, EuroReels, SDAO, MEXC, Fidlecoin, DOEX, Ethermail, GIFTO, Jigstack, Mad Metaverse and more.
MetaWise will additionally use the BULLZ Challenge Launchpad to airdrop NFTs and tokens for its projects as rewards for community participation.
Melanie Mohr, Founder and CEO of BULLZ and WOM Protocol, said: “It isn’t easy for web3 projects to thrive in a bear market. All too-often the demands of the product side make it hard to prioritize brand building, but in the community-first web3 world we absolutely have to prioritize the brand. This is where MetaWise plays a powerful role for its clients, shaping brand narratives, developing campaign and content briefs, and most importantly freeing projects up to focus on building excellent tech.”
MetaWise is joining a powerful network of web3 agencies, incubators, market makers and exchange partners that are utilizing the innovative BULLZ MarTech tools, including Catalyze, MarketStars, BR Group, TDeFi, Listing Guru, Enjinstarter, DSRPTD, BlockCzech to name a few.
Dhivya Daniel, CEO of MetaWise, said: “Our clients need broadcast diffusion, they need to build influencer relationships and make enough awareness or to educate to cascade into word of mouth. Our partnership with BULLZ provides us with the tools to manage campaigns and deliver exactly this to our clients. With BULLZ we have a bird’s eye view of all the content created for our projects, which means we can really get a good feel for the talent, trends and the storytelling that makes an impact. We are also excited to use the Agent feature and onboard our creators to earn from deals even beyond our own marketing agency.”
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. With the “create to earn” model, users are rewarded with WOM Tokens for their authentic recommendations directly within the app. For more information: https://bullz.com
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the world. For more information: https://womprotocol.io
MetaWise is a web3 marketing firm that offers services from go-to-market strategy to product/game launch, and beyond. For more information: https://themetawise.com/