Web 3.0 Domain Alliance Launches To Protect Users’ Digital Identities

Web 3.0 Domain Alliance Launches To Protect Users’ Digital Identities

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November 2, 2022 – Lisbon, Portugal

The newly formed member-led alliance will support the development of Web 3.0 domains and work to fight bad actors, cybersquatting and domain collisions in Web 3.0.

Today, the Web 3.0 Domain Alliance was formed – a new coalition that aims to promote the technological advancement and interoperability of Web 3.0 domain registries and improve the experience of Web 3.0 users.

The alliance will seek to prevent malicious phishing attacks, bad actors impersonating Web 3.0 ‘top-level domains’ (W3TLDs), cybersquatting and Web 3.0 domain collisions.

The member-led group includes leading blockchain and Web 3.0 naming players  Unstoppable Domains (.crypto, .nft, .x, .wallet, .bitcoin, .dao, .888, .zil and .blockchain), Bonfida (.sol), Tezos Domains (.tez), Polkadot Name System (.dot), Hedera (.hbar), Syscoin (.sys) and klaytn.domains (.klay) – that are working together to provide protection for Web 3.0 domain names.

This cross-chain coalition includes naming systems across the Polygon, Ethereum, Solana, Tezos, Polkadot, Hedera and Klayton blockchains.

While traditional Web 2.0 domain names are organized by the Internet Corporation for Assigned Names and Numbers (ICANN), an American nonprofit organization responsible for coordinating namespace databases, there is no such governing body or alliance in Web 3.0.

Web 3.0 domains – such as sandy.nft, nate.hbar or sarah.sol – provide infrastructure that allows people to own their Web 3.0 identity and data on the Internet. With demand for Web 3.0 domains booming, there are still no set industry standards to prevent issues like fraud or naming collisions within Web 3.0.

In addition to working alongside stakeholders in the Web 3.0 industry to shape these standards, the Web 3.0 Domain Alliance aims to proactively engage in discussions with ICANN to increase ICANN’s awareness and recognition of W3TLDs.

A Web 3.0 domain is a vital component of a person’s Web 3.0 digital identity. It can be used, among other things, to send and receive cryptocurrency in place of lengthy alphanumeric wallet addresses, providing the holder with an easy-to-read Web 3.0 domain, such as sandy.nft.

A Web 3.0 domain can also be used for website hosting, secure email forwarding and as a single sign-on method for many apps, games, metaverses and more. Web 3.0 domains are minted on the blockchain and stored in a user’s wallet, putting more control in the hands of the owner.

Companies are also recognizing the advantage of using branded W3TLDs, such as ‘.blockchain’ or ‘.klever,’ and the Web 3.0 Domain Alliance pledges to collaborate on ways to not only protect their intellectual property rights but also to protect users so they can interact confidently with their favorite brands in Web 3.0.

The Web 3.0 Domain Alliance strives to standardize and protect existing and future Web 3.0 domain names and to prevent bad actors from introducing naming collisions, which make it difficult for users to navigate this new technology and trust those they interact with.

Among other initiatives, the Web 3.0 Domain Alliance will work towards alignment on the intellectual property rights of all Web 3.0 naming services, and how best to avoid consumer harm.

Members of the Web 3.0 Domain Alliance will work together to promote the development of the Web 3.0 naming industry. They will also pledge to educate consumers, regulators and industry participants on the distinctiveness, technological innovation and utility of Web 3.0 domains, and advocate for reasonable governance and recognition of Web 3.0 naming services by browsers, tech partners, Web 2.0 companies and other stakeholders.

Sandy Carter, SVP and channel chief of Unstoppable Domains, said,

“As a member of the Web 3.0 Domain Alliance, we are pledging to help protect people’s Web 3.0 identities, ensuring that Web 3.0 will adhere to the best global standards and practices possible. We are still in the dial up phase of Web 3.0, and many are still working to understand the space. The Alliance is essential to supporting the development of our space so people can explore Web 3.0 safely and securely.”

bonfida.sol said,

“We believe that an alliance of this nature is important to protecting the domain names of tomorrow. We have a responsibility in this industry to create a safe Web 3.0 environment to ensure widespread adoption. The Web 3.0 Domain Alliance is about safeguarding the integrity of the industry and standing together against malicious activity that may threaten our industry.”

Andrew Paulicek, founder of Tezos Domains, said,

“As part of Web 3.0 Domain Alliance, Tezos Domains will leverage its proven technology and expertise to help coordinate and regulate the rapidly growing Web 3.0 domain space and allow Web 3.0 enthusiasts across the globe to participate in a healthy and fair ecosystem.”

Ryan Ye, co-founder of PNS (Polkadot Naming Service), said,

“Web 3.0 is based on the principles of decentralization, inclusivity and fairness, so organizations like the Web 3.0 Domain Alliance are of paramount importance if we want to unlock its full potential while simultaneously ensuring users can enjoy the most seamless, engaging and multichain experience.”

Nate Western, co-founder and head of Web 3.0 at pieFi and Hash Name Service (on Hedera), said,

“The need for a Web 3.0 Domain Alliance reflects the importance of community being in everything we do. Providers can and should collaborate to avoid confusion and disarray in domains. This will allow us to have a truly global, inclusive network where users have control over their identities. This can help connect us all.”

Apps, games, metaverses and naming systems interested in getting involved with the Web 3.0 Domain Alliance can reach out here or visit the website to learn more.

About Web 3.0 Domain Alliance

Founded in 2022, the Web 3.0 Domain Alliance is a member-led, member-driven organization dedicated to improving the technological and public policy environments for users of Web 3.0 naming services.

It exists to promote the development of the Web 3.0 naming industry and the functioning of Web 3.0 domain registries with and across blockchain-based and traditional web applications.

The Web 3.0 Domain Alliance is also dedicated to the technological advancement and interoperability of Web 3.0 domain registries.


Nora Chan, Web 3.0 Domain Alliance

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